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Auction.co.kr Plays with Animals and Korean in New Commercials

http://www.youtube.com/watch?v=wVma-_gK07U

Original (animal spellings)

불편한 쇼핑왕국
Uncomfortable Shopping Kingdom

쥐: 불편하
Mouse: Uncomfortable Mouse

개: 귀찮
Dog: Annoying Dog…

지렁이: 짜증나지렁~~
Worm: Crappy Worm~~

양: 이게 다 뭐?
Sheep: What is all this Sheep?

돼지: 해도 해도 안 돼지
Pig: Try, try, can’t Pig

새: 포기하!
Bird: Abandon Bird!

불편했던 쇼핑
Used to be uncomfortable shopping

사자: 편하게 사자!!
Lion: Comfortably Lion!!

고래: 고래?
Whale: Whale?

(누구나) 듣도보도 못한 편리함 쇼핑(을 시작 된다)
(Anyone) who’s not heard or read about the convenient shopping (can start now)

소: 앱, 빨리까
Cow: The app, hurry install (깔다) Cow

모바일 쇼핑은 옥션
Auction is Mobile Shopping

With Corrected spellings

불편한 쇼핑왕국
Uncomfortable Shopping Kingdom

쥐: 불편하
Mouse: Uncomfortable, isn’t it?

개: 귀찮
Dog: It’s annoying…

지렁이: 짜증나지롱~~
Worm: It’s crappy~~

양: 이게 다 뭐?
Sheep: What is all this?!

돼지: 해도 해도 안 되지
Pig: Try, try, it’s impossible

새: 포기하!
Bird: Abandon it all!

불편했던 쇼핑
Used to be uncomfortable shopping

사자: 편하게 사자!!
Lion: Let’s buy comfortably!!

고래: 그래?
Whale: Really?

(누구나) 듣도보도 못한 편리함 쇼핑(을 시작 된다)
(Anyone) who’s not heard or read about the convenient shopping (can start now)

소: 앱, 빨리까 (Special ending that means “let’s”)
Cow: The app, hurry and install (깔다)

모바일 쇼핑은 옥션
Auction is Mobile Shopping

Description Text

옥션에서 편하게 사자!
Let’s shop comfortably on Auction!
편하게 사자가 전해 드리는 편리한 옥션 모바일 쇼핑 이야기
The comfortable lion gives you a convenient Auction Mobile Shopping story
옥션의 새로운 광고 감상하세요!
Watch the new Auction advertisement!

You can watch the shortened versions below (each with half the characters). See if you can understand them yourself.


옥션 쇼핑왕국 1탄 NEW

쇼핑한 꼭 친구들은 결제할 때마다 (카드번호 매번입력 = 또! + 심지어?).

(개, 쥐, 지렁이)

그래서, 등장했죠.

사자: 편하게 사자!! (고래?)

휴대폰 인증만으로 결제 끝! (인증번호 도착 + 휴대폰인증 결제완료) 모바일 쇼핑은 옥션. (소)


옥션 쇼핑왕국 2탄 NEW

http://www.youtube.com/watch?v=7AZLdeHSDTc

쇼핑한 꼭 친구들은 결제할 때마다 (밥업 = 뷁, 광고 = 아, 쫌!).

(양, 돼지, 새)

그래서, 등장했죠.

사자: 편하게 사자!! (고래?)

휴대폰 인증만으로 결제 끝! (초간편 바로 결제 서비스 SmilePay = original) 모바일 쇼핑은 옥션.


What do you think of this kind of play-on-words? Interesting, right?

This commercial instantly became one of my favorites. I’ve shown it to a number of my classes already.

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Aaron

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